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Digital Marketing Made Easy: 14 Ways To Build Your Businesses Online Presence

Curious about how to create an effective digital marketing strategy? This guide breaks down the top 14 digital marketing strategies to help your business thrive online. Discover what digital marketing is and the many ways to implement it successfully.


Digital marketing, or online marketing, involves promoting your business and connecting with potential customers through digital channels like email, social media, and web-based ads. With the right planning and strategies, any business can enhance its online presence.

Here are 14 digital marketing strategies to achieve significant growth.


1. Build a User and Mobile-Friendly Website

Your website is the cornerstone of your online presence. It should be easy to navigate and provide a seamless purchasing process. A study conducted by eConsultancy found that over  80% of online consumers are more likely to complete a transaction if it’s quick and hassle-free. 

As a growing number of users access websites via their smartphones, ensuring your website is mobile-friendly is critical. What does a mobile-friendly site mean? It means that your website adapts to different screen sizes, providing a better user experience, helping you retain more visitors, and reducing bounce rates (people leaving your site!).

Tips for a User-Friendly Website:

  • Easy Navigation: Ensure menus and links are intuitive.

  • Fast Loading Speed: Optimise images and reduce plugins to improve speed.

  • Clear Call-to-Action: Guide visitors towards desired actions like purchasing or signing up.

  • Mobile Compatibility: Test your site on various devices to ensure it looks and functions well.

2. Invest in Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is a powerful tool for attracting customers. By optimising your website with relevant keywords, you can improve its ranking on search engine results pages (SERPs). High-ranking sites are more likely to be visited by potential customers.

SEO Strategies:

  • Keyword Research: Identify and use relevant keywords in your content. There is a heap of tools available to help you identify keywords and phrases, such as SEMRush, Ahrefs, Moz, and Google Ads Keyword Planner.

  • Quality Content: Create informative and valuable content for your audience. Answer The Public is the perfect tool for content insights and search behaviour.

  • Backlink Building: Earn links from reputable websites to boost your site's authority.

  • On-Page Optimisation: Optimise your pages for search and accessibility by implementing meta titles, meta descriptions, meta tags, and alt texts.

3. Leverage Social Media

Social media platforms are excellent for connecting with your audience and promoting your products or services. Identify which platforms your target audience uses most and focus your efforts there. Share engaging content regularly, and don't hesitate to experiment with different formats like videos and infographics.

Tips for Social Media Success:

  • Know Your Audience: Tailor your content to their interests.

  • Consistency: Post regularly to maintain visibility. If frequency is a challenge for you, start small and slowly increase as you become more confident and experienced with the platform. The key is consistency that you can maintain.

  • Engaging Content: Use videos, images, and stories to capture attention. 

  • Analytics: Track performance and adjust your strategy based on insights.

4. Create Compelling Lead Magnets

A lead magnet is an incentive you offer to potential customers in exchange for their contact information. This could be an eBook, a free trial, an event, or an exclusive discount. Lead magnets are effective for growing your email list and nurturing relationships with prospective clients.

Effective Lead Magnets:

  • eBooks and Guides: Provide in-depth information on relevant topics.

  • Free Trials: Allow potential customers to try your product or service.

  • Discounts and Coupons: Offer savings in exchange for email sign-ups.

  • Webinars: Host informative sessions on topics of interest to your audience.

5. Offer Valuable Free Content

Providing free, high-quality content helps attract new visitors to your site and keeps existing customers engaged. Blog posts, videos, and how-to guides are excellent ways to offer value. Make sure your content is relevant to your audience’s interests and needs.

Starting Tips:

  • Plan Ahead: Develop a content calendar to stay organised.

  • Audience Focus: Tailor your content to address your audience’s pain points and interests.

  • Promotion: Share your content across social media and other channels.

  • Consistency: Regularly update your blog or content platform.

6. Utilise Email Marketing

Email marketing is a direct way to reach your audience and drive sales. It is still considered the most effective marketing channel when it comes to ROI. According to Omisend, the average ROI for email marketing comes out to be anywhere between $36 to $40 for every dollar spent

Send well-crafted emails with engaging content, images, and valuable offers. Keep your emails concise and focused on providing value to encourage recipients to take action.

How to Use Email Marketing Effectively:

  • Personalisation: Address recipients by name and tailor content to their preferences. In order to power a personalised strategy, you need to capture the relevant information on your sign-up forms, first.

  • Engaging Content: Use compelling subject lines and rich media to capture attention.

  • Clear Call-to-Action: Guide readers towards taking the next step, such as making a purchase. Leading tools like Mailchimp, provide you with optimised options based on real-time performance data taken from all their customers!

  • List Management: Regularly clean your email list to remove inactive subscribers and maintain high deliverability.

7. Content Marketing

Content marketing involves creating and sharing valuable content to attract and engage your target audience. This can include blog posts, articles, videos, infographics, podcasts, and more. Quality content helps build trust and authority in your industry, driving organic traffic to your website.

Benefits of Content Marketing:

  • Increases brand awareness and visibility.

  • Establishes your business as an industry authority.

  • Drives organic traffic through SEO-friendly content.

  • Enhances customer engagement and loyalty.

8. Pay-Per-Click (PPC) Advertising

PPC advertising is a model where you pay a fee each time one of your ads is clicked. Google Ads and social media platforms like Facebook and Instagram offer robust PPC options. PPC is an effective way to drive targeted traffic to your website quickly.

Tips for Successful PPC Campaigns:

  • Conduct keyword research to target the right audience.

  • Create compelling ad copy and visuals.

  • Set a budget and monitor your ad performance regularly.

  • Use A/B testing to optimise your ads.

9. Affiliate Marketing

Affiliate marketing involves partnering with other businesses or individuals (affiliates) who promote your products or services in exchange for a commission on sales generated through their efforts. This can significantly expand your reach and sales without upfront costs.

How to Implement Affiliate Marketing:

  • Identify potential affiliates who align with your brand.

  • Set up an affiliate program with clear terms and conditions.

  • Provide your affiliates with marketing materials and support.

  • Track and analyse affiliate performance to optimise results.

10. Influencer Marketing

Influencer marketing leverages individuals with a large following on social media to promote your products or services. Collaborating with influencers can help you reach new audiences and build trust through authentic endorsements.

Steps for Effective Influencer Marketing:

  • Identify influencers relevant to your industry.

  • Reach out with a clear collaboration proposal. Be sure to demonstrate how your product or service will be of interest and value to their audience and brand.

  • Ensure the influencer's audience aligns with your target market.

  • Track the results of your influencer campaigns to measure ROI.

11.  Video Podcasts

Video podcasts, combine the engagement of visual content with the depth of podcast discussions. These are excellent for connecting with your audience on a more personal level and providing valuable content in an accessible format.

Benefits of Video Podcasts:

  • Enhanced Engagement: Cater to both visual and audible preferences. 

  • Broader Reach: Publish on multiple platforms like YouTube, Vimeo, and social media to reach diverse audiences, as well as audio platforms such as Spotify and Apple Podcasts.

  • Improved SEO: Video content can improve your SEO rankings and increase organic traffic.

  • Personal Connection: Viewers can see the hosts, making the interaction feel more personal and authentic.

12. Webinars and Online Workshops

Hosting webinars and online workshops is a great way to engage with your audience in real time. These events can provide valuable information, showcase your expertise, and generate leads.

Benefits of Webinars:

  • Establishes your business as a thought leader.

  • Provides direct interaction with your audience.

  • Generates high-quality leads.

  • Can be repurposed as content for other channels.

13. Local SEO

Local SEO focuses on optimising your online presence to attract more business from relevant local searches. This is particularly important for businesses with a physical location or those serving specific geographic areas.

Local SEO Strategies:

  • Optimise your Google My Business listing.

  • Include local keywords in your content.

  • Gather and respond to customer reviews.

  • Ensure your NAP (Name, Address, Phone number) information is consistent across all online platforms.

14. Digital Outreach Strategy

A digital outreach strategy involves actively seeking opportunities to promote your business by connecting with influencers, bloggers, industry leaders, and other websites. This strategy helps increase your brand visibility, build relationships, and drive traffic to your site.

Benefits of a Digital Outreach Strategy:

  • Increased Brand Awareness: Reach new audiences through partnerships and mentions.

  • Enhanced Credibility: Gain trust by associating with reputable influencers and websites.

  • High-Quality Backlinks: Improve your SEO with backlinks from authoritative sites.

  • Broader Network: Build valuable relationships within your industry.

Incorporating a variety of digital marketing channels can significantly enhance your online presence and business growth. By leveraging these strategies, you can reach a broader audience and achieve long-term success. Remember, patience and consistency are key to seeing results.

Ready to create a robust digital marketing plan for your business? Join our Marketing Academy 5-week marketing strategy program, tailored for start-ups and small business owners. We guarantee your satisfaction or your money back!


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