Marketing Your Practice:

How to Attract More of the Right Clients

Presented by Sarah Ferraina, as part of NSW Small Business Month 2026

Built for health and wellbeing practitioners who'd rather see more clients than post more content.

Join us in person and leave with a focused marketing direction for the next 90 days.

📍 Hurlstone Memorial Reserve Community Centre, Sydney

 📅 Thursday 29 October 2026, 6.00pm–7.30pm

 🎟️ Free, limited places

Is this you?

• You didn't train for years to become a marketer, but somewhere along the way it became part of the job.
  

• You know social media matters, but you're not sure it's the best use of your time or the right approach for your practice.
  

• You want new clients to find you and actually trust you.
  

• You want a full appointment book, not a full content calendar.
  

If this sounds like your practice, this workshop was built for you.

About the event

Marketing Your Practice is a free, in-person workshop for NSW health and wellbeing practitioners who want a more intentional approach to marketing; one that fits their practice, their clients and their capacity.

This isn't a generic marketing workshop with a few practitioner examples added. It's built specifically for practices grounded in expertise, relationships and trust, where the usual "post more content" advice rarely fits.

Spaces are limited, so bookings are essential.

Event details:

• Date: Thursday 29 October 2026
  

• Time: 6.00pm–7.30pm
  

• Format: In-person practical workshop
  

• Venue: Hurlstone Memorial Reserve Community Centre, Sydney
  

• Cost: Free
  

• Capacity: Small workshop, limited places

Who this is for

This workshop is for you if:

• You're a health or wellbeing practitioner or practice owner in NSW.

  
  

• You know marketing matters, but don't want to become a full-time content creator.

  
  

• Your marketing feels scattered, inconsistent or unsure of where to focus.

  
  

• You want to attract more of the right clients without relying solely on social media.

  
  

• You want an approach that fits your expertise, your values and your capacity.

What you'll take away

• Who the right clients are for your practice: Get clear on who you most want to help, and what brings those clients to seek support in the first place.

  
  

• Why they should choose you: Clarify what you want to be known for, and how to communicate your value in a way that feels clear and credible.

  
  

• Where the right clients are most likely to find you: Explore the four pathways to practice growth, search, referrals, authority and content, and identify the two or three worth your focus.

  
  

• What builds enough trust for someone to enquire: Understand how proof, a clear point of view and consistent communication help potential clients feel confident taking the next step.

  
  

• What deserves your marketing attention next: Leave with the beginnings of a one-page Practice Marketing Map and a focused direction for the next 90 days.

Meet your presenter

Hi, I'm Sarah 👋

Marketing Strategist & Founder of Save My Marketing

Sarah Ferraina has spent 20+ years building marketing strategy for everyone from global brands to small businesses and practices just starting out. As the founder of Save My Marketing, she's passionate about making that same clarity and structure accessible to entrepreneurs and practitioners, in a way they can put into action straight away.

Her real edge is understanding people. She's crafted growth strategies for multi-million dollar companies, but she also knows what it feels like to hold every part of a business together yourself, because she's been there. That's exactly what she helps practitioners do now: build a practice that's easy to find, understand and trust, without the burnout.

About Save My Marketing

Save My Marketing helps small business owners and practitioners take the stress out of marketing so they can focus on their clients. Led by Marketing Strategy Coach and Mentor Sarah Ferraina, the team starts with strategy first, always, before a single campaign, post or ad gets built.

Whether you need help with one part of your marketing or a complete plan built from the ground up, Save My Marketing makes it simple, clear and manageable, backed by real marketing experts rather than generic advice, so you can grow your practice with confidence.